Advice by: Meredith Toay
In my opinion, there is a definite difference between what is acceptable to be posted on a company website and that which is acceptable for a Facebook page. Facebook tends to make things more acceptable and universal in meeting the needs of their customers. The more interactive the site, the more likely customers will use it, meaning when customers have access to the Facebook wall to write opinions and give feedback. I work for Express currently and our Facebook page <http://www.facebook.com/home.php#!/express> is very interactive. The company receives feedback on coupons, promotional deals, and customer service without the formalities of surveys and what have you. In all actuality, the creation of a Facebook page for one’s company can really be an insight into the minds of a consumer base that the company may not have seen without such a tool.
Although it is important for companies to keep a professional appearance for any marketing they do, I think it is as equally important to give consumers a place where they feel safe. Creating this type of environment with interactive feedback is essential to the success of any company.
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